That was a lesson on how not to handle hype. There was so much hype around Sunflower aunt beautiful ray of freaking sunshine who cusses and has tattoos shirt plus, it was infectious. But they refused to open it up to everyone and maintained a very hardline ‘invite only’ system. Even once hype had peaked and there was a notable decline, still they maintained a small invite only system. I remember by the time they decided to open it up to everyone the hype was well and truly dead and no one bothered with it. They should have cashed in when hype was high but they (I assume) got greedy, thinking the hype would just infinitely increase and people wouldn’t get bored waiting to get in. I never watched more movies in a month then when I had Movie Pass. Such a horribly consumer friendly concept that was never going to work long term. Unfortunately after I ended my subscription they signed me back up at least two more times without my consent, but I caught on and cancelled before they got any more of my money.
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I’d say the way they should have done it would have been pushing it to Sunflower aunt beautiful ray of freaking sunshine who cusses and has tattoos shirt first. That’s another reason Wave probably failed. Most students in America are using at least one Google Suite tool per day right now, and if kids had been exposed to Wave and taught how to use it, they probably would have kept using it into adulthood. I know my students will keep using docs and sheets over Microsoft Word unless a workplace specifies they have to use Microsoft because it’s what they know how to use already. Honestly one of the most successful marketing tools in technology is getting students onto platforms first. Facebook is a prime example of that. Google also had an app called, I think, Google Trips. I had a trip across Japan in 2019, and that app was amazing. It automatically updated your itinerary and gave you directions based on confirmation emails in your account as well as told you good places to visit. I used it every day on the trip, as it was more useful than any other app for the same purpose. They canned it 6 months later.